25 Aug 2010

Another Proud Auto-Post Moment (@SocialMedia411 to LinkedIn)

16 Aug 2010

Facebook Manners and You

Do you have good Facebook manners? Timmy and Alice don't. Watch their bad behavior to learn the dos and don'ts of Facebook breakups.

9 Aug 2010

Social Media Ads - 'Mad Men' Style

The ads below were created by Brazilian Ad Agency MOMA as part of an advertising campaign for an event called Maximidia, which is held in São Paulo. Great stuff!

30 Jul 2010

If Twitter Were TV - In Search of a Better Twitter App

I recently read a post from Joshua Kerievsky at Industrial Logic entitled "Product Metaphor" that was so spot on I wanted to pass it along. According to Joshua, "A product metaphor shapes the look and behavior of a product, integrates the product's features and inspires new functionality." It's always been somewhat of a mystery to me why Twitter doesn't seem to have a strong product orientation along the lines of what Joshua is proposing. I understand they have some pressing issues regarding scaling and reliability, but I've never gotten the sense that they have a strong vision of where they want to take the product.

You can read the entire post here, but I wanted to share his specific points on the "channel" metaphor (below). In my opinion this is precisely the direction Twitter needs to head in order to build a "must have" product for the masses.  Let's hope that someone at Twitter is tuned in.

If Twitter were TV, then everyone I follow would be a channel.

I could define a network as a grouping of channels

I could channel surf people, networks, geographies and areas of interest.

I could mute/unmute a channel, network, hashtag, word or phrase.

I could record a channel or whole network by hashtag or time period.

I could suspend a broadcast thereby communicating that my channel is off the air.

I could schedule a tweet to broadcast from my channel ("This tweet will air tomorrow at 10am and 5pm.").

I could schedule a program on my channel, a designated time when I discuss/debate some topic.

I could schedule an advertisement to air once every day for X days.

I could promote a product on my channel and obtain an advertising fee.

I could have subtitles for foreign tweets.

I could have a breaking news ticker crawling across the bottom of my Twitter app, like news channels do.

I could study a Twitter Guide, like TV Guide, to learn about channels.

I could analyze ratings for my channel, like TV advertisers do, to better understand my audience.

I could pay-per-view to follow a special channel.

 

7 Jul 2010

Behind Google’s “Facebook Killer”

Strong Vs Weak Ties Within Multiple Groups

If you're serious about Social Networks / Social Media do yourself a favor and go through this entire presentation from Paul Adams at Google. View in full screen by clicking "full" in the SlideShare tool bar.

28 Jun 2010

Are you sure you want the iPhone4?

WARNING - Totally NSFW!

Update #2: 7/6/2010 TechCrunch is reporting that Best Buy Issues Reprieve For Employee Behind Videos — But He Declines Reinstatement.

Update #1: 7/1/2010 TechCrunch is reporting that Best Buy is trying to fire it's employee who made this video. They felt it disparaged a brand they carried (iPhone/Apple) as well as the store itself and were fearful of stockholders & customers being turned off to Best Buy Mobile”. Getting fired will probably be the best career move ever for the guy.

 

HT @edkohler

18 Jun 2010

The Success That Comes From Failure

15 Jun 2010

The Gulf of Mexico is over capacity too, and the Fail Whale is Not Happy :(

I know I'm a couple days late to the party on this but I wanted to pass along this awesome graphic from Robin MacRorie over at The Red Monkey Blog. Robin tells the story behind the effort and then offers up some desktop versions of the "instant folk art". Great work Robin!

12 Jun 2010

"Wax On, F*ck Off" with Ralph Macchio

This is hilarious!

"In his new movie, Ralph Macchio faces his toughest challenge yet; to become a Hollywood bad boy. With Karate Kid returning to the big screen, his career fading his friends and family are forced to stage an intervention. In order to re-establish himself in the entertainment industry he hits the streets of Los Angeles to show everyone how tough he can be. Coming soon, "Wax On, Fuck Off".

7 Jun 2010

Adidas Scores Star Wars Viral Video Hit Before 2010 World Cup Even Begins

Adidas Originals has partnered up with LucasFilm to recreate the famous StarWars "Cantina" scene in preparation for the start of the 2010 FIFA World Cup later this week. Working with celebrities including David Beckham, Franz Beckenbauer, Snoop Dogg, Noel Gallagher, Ian Brown, Ciara, Jay Baruchel, Daft Punk and DJ Neil Armstrong, a set was constructed to the dimensions of the original movie set and included props and stand-ins to create one of the most creative re-edits ever.

Although the commercial is not set to launch on TV until June 12th, the video has already gone viral, generating over 1.5 million views on YouTube in just it's first 3 days.

According to Tom Ramsden, Adidas Originals Global Director of Communications:

“It brings together all elements of adidas Originals and the diverse people who wear it — artists, athletes, musicians, skaters and so on, all in one place, doing what they love to do. So when we thought about how to best present adidas’ partnerships with Star Wars and the 2010 FIFA World Cup™, we immediately thought of temporarily turning the Mos Eisley Cantina into a place to watch some football and invite some friends along. The result is a truly unique, original film.”


Jeff Pester's Posterous

I'm a builder and a strategist and I like big ideas.

You can find/follow me on Twitter at www.twitter.com/uniquevisitor and www.twitter.com/socialmedia411

You can reach me at Jeff at this URL.